Blog Post

CROSSWARE Mail Signature - The Perfect Solution for Beautiful Email Signatures

Over the years we used quite a few approaches to manage the mail signatures at IBS. We also tried several mail signature solutions from different vendors. We learned some hard lessons from first hand and now we would like to share our experience with by far the best solution on the market - CROSSWARE.

Before we start with the features and benefits, let us tell you about 5 Huge email mistakes that companies make all the time:

  • No Centralized Control - users are left to decide by themselves how the signature will look like. Detailed instructions by the marketing department just provide guidelines, but everybody is implementing them separately. This leads to the second mistake:
  • Inconsistent Branding - Did the organization update or change the logo? Now half of the users are with the new logo, and other - with the logo from 1996.
  • Non Compliant Disclaimers - These are important and a missing or non-compliant disclaimer could lead to significant consequences involving a lot of person-hours by the legal advisors.
  • Lost Advertising Opportunity - How many mails does your organization send out on a daily basis. Imagine if all those mails spread your current marketing message to all recipients.
  • No Signatures on Mobile - Using mail on the desktop is fine, but today we interact more and more on mobile. If your mail signature solution does not support mobile, than you are facing all previous 4 mistakes at once.

There are some built-in features for mail signature management included in the large vendors' mail solutions (including Microsoft, IBM and Google), but none of them come even close to what CROSSWARE can do.

CROSSWARE MAIL SIGNATURE allows you to manage creation of beautiful, hassle-free email signatures simply and effectively. With CROSSWARE you get consistent signatures from any device (mobile and desktop), fully compliant disclaimers, personalized advertising with marketing tracking and most importantly - centralized control.

With the World’s Best Signature Designer you have your signatures configured using the latest WYSIWYG Signature Designer. Signatures can be designed from a template or you can make your own configuration. Crossware uses your WAAD (Active Directory) or Domino Directory to extract the information for your signatures. It will append signatures on any email from any device be it MS Outlook, IBM Notes, Mobile phones, Tablets and even email sent from Applications.

CROSSWARE has also some unique features, that we have not seen anywhere else:

  • Design your signatures using conditional blocks. e.g. address, marketing, contact details, etc. Each block can be conditionally applied.
  • The Rule Builder lets you apply signature elements based on rules like date range, subject line or certain content in the email.
  • Preview your signature configuration in real-time based on sender and recipient.
  • You choose where to place the signatures in replies and forwarded emails – in between, at the bottom or no signatures on replies and forward emails.
  • Signature images (logos, banners and ads) are always displayed inline - you will always see your images in the email, not as annoying attachments at the end of your conversation.

With more than 3 years of experience with CROSSWARE, IBS is now proud to be among worldwide network of the partners and we are an exclusive representative for the solution in Bulgaria. Contact us if you want to know more about the solution.

Keywords:
blog-post,services,business-solutions
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